What makes a Music Video effective?

• Transgressive
• Emotion
• Black and White
• Simple and Different
• The video mathes the song
• Visual mathces the lyrics
• Colour
• Brightness
• Romance
• Funny
• Symbolism
• If it tells a story
• If it shows controversy
• Postmodernsm
• Self Refenncial (refers back to itself)
• Gives a message to its audience
• Choreography
• Narrative
• If the video has a celebrity idol
• Changes image
• Documentay