100 Best Music Videos - 77

MC Hammer - Cant touch this
SWAGGER
SWAGGER
SWAGGER
The clothes were in at that time, including suits from the 40's and 50's

100 Best Music Videos - 78

Godley and Creme - Cry - 1985
This video adds value and is all about faces

100 Best Music Videos - 79

New Order - True Faith
The director of this video believed in artistic freedom. Weird things are going on in the video. Lyrics does not match the song, the lyrics are not illustrated. This video is not deep and meaningful but is very abstarct. New Order shared a distaste for pop videos. The video 'True Faith' divides opinions.

100 Best Music Videos - 80

Raiohead - Just - 1995

100 Best Music Videos - 81

Ultravox - Vienna - 1981
This was totally dramatic and over the top.Strange lighting, this video tells a story and is like a mini movie.

100 Best Music Videos - 82

50 Cebt - In Da Club - 2003
This video is all about the introduction of a new artist in the music industry
He makes an impact by producing a debut single
50 Cent was discovered by Dr. Dre and Eminem
Philip Atwell directed the video

100 Best Music Videos - 83

Shakespeare Sisters - Stay with me
This video is full of complete expression and is very emotional

100 Best Music Videos - 84

Bootown Rats - Don't like mondays
This video was directed by David Mallet
This was one of the irst videos to have a narrative

100 Best Music Videos - 85

Sid Vicious - My Way
The genre of this music video is Rock 'n' Roll
Sid died of a drug overdose, and died half way filming this video

100 Best Music Videos - 86

The Streets - Fit but you know it - 2004

100 Best Music Videos - 87

Talking Heads - Once in a lifetime
This video contained abstract movement throughout out the whole video

100 Best Music Videos - 88

Elton John - I want Love
Featuring Robert Downie Junior

100 Best Music Videos - 89

Smashing Pumpinks- Tonight Tonight - 1996

100 Best Music Viseos - 90

The Pet Shop Boys - Go West - 1993
This is a Gay anthem
This video/story was about to go to America to be free and live life having a sexuality that people are not really used to.
This created a new image for the video.
Howard Greenhalgh was the Director (The village People)

100 Best Music Videos - 91

The Special - Ghost Town

100 Best Music Videos - 92

Herbie Hancock- Rock it - 1983
Robots were used in this video
This video was actually band in the UK but was shown on MTV for a while

100 Best Music Videos - 93

Rolling Stone- We Love you
This video was based on Drugs

100 Best Music Videos - 94

Bonnie Tyler - Totla Eclipse of ther Heart
First Welsh Artist

100 Best Music Videos - 95

The Cardigans-My Favorite Game -1998
Jonas Akeland was the best music maker

100 Best Music Videos - 96

So Solid Crew-21 seconds - 2001
Clever video
The each had a verse whucgh lastred 21 seconds to introduce themselves to the world
So solid crew was a young british band
Collective Group
This video was to show escapism

100 Best Music Videos - 97

Conershop-Brimful of Asha
Pwople dancing on a record
This video was shot across two continents

100 best Music Videos - 98

Bronski Beat- Small Town Boy - 1984
Tells a  story
The artist are not singing
This is a story of a boy wo comes to london, who bisn gay and get beaten up beacuse of his sexuality.
Bronski Beat is a gay band (openly gay)

100 Best Music Videos - 99

Supergrass - Pumping on your stereo -1999

100 Best Music Videos - 100

Musical Youth - Pass the Dutchie -1982
First Black Band/act on MTV and Televison
The band were teenageres
Black British

The Sucess of a Music Video

How might we measure the sucess criteria of a music video?


People talkin about it
Advertisement
Youtube units
The amounts of videos uploaded
Radio Play
Newspaper Artcles/TV 
When Madonna made her music video 'Like a prayer' It was very controversal
When Lady Gaga made her video 'Telepone' it was in newspaper talking about how its dirty, and has too much sex pistols, which was on television and young people should't watch it.
Charts
CD Sales
Amount of Publicity
People watch youtube more than MTV and television nowadays.

Purpose and Sucess Criteria

The purpose of a promo music video would be to entertain people. It might show the story through the lyrics or use a form of ex[pression of the artist. Other reasons to make a music video is for the artist to promte their videos, advertisement which adds value on to their song. Draws attention to the music, illustrates the song, may appeal to a visual audience.
Everyone loves music vidoes, it markets an image, persudes the ausience to buy their CD or download it.
Raises the audience's awareness or profile of the artist or group.
To make an artistic STATEMENT...eg Talking Heads 'Once in a alife time'
To make a product placement...eg Christina Aguillera made her on perfume (Not myself tonight) Her song invloved her perfume, which might have persuaded people to buy the perfume not to mention her CD

Music Promo Video

'Once in a life time' By Talking Heads

Added Value

'Nothing Compares to you' By Sinead O'Connor




'No Matter What' By Boyzone

What makes a Music Video effective?

• Transgressive
• Emotion
• Black and White
• Simple and Different
• The video mathes the song
• Visual mathces the lyrics
• Colour
• Brightness
• Romance
• Funny
• Symbolism
• If it tells a story
• If it shows controversy
• Postmodernsm
• Self Refenncial (refers back to itself)
• Gives a message to its audience
• Choreography
• Narrative
• If the video has a celebrity idol
• Changes image
• Documentay

Wretch 32's Music Video

IM IN LOVE WITH THIS VIDEO

IT MAKES ME THINK ABOUT LIFE...
THE LYRICS GO WITH THE VIDEO...
ALOT OF SYMBOLISM...
CHANGES THE IMAGE THROUGHOUT THE VIDEO....
SHOWS EMOTION...
THE VISUAL MATCHES THE VIDEO...
SIMPLE BUT DIFFERENT COMING FROM WRETCH 32...

Wretch 32 is an English rapper ad a former grime MC from Tottenham in London.