The target audience that our digipak would reach would be expanded amongst females and males now that the red lipstick is involved. For most women, they are very emotional so will get drawn in by the name and the front cover pose as it gives a clear image of the song is going to be about without even listening to the track.
For men, they may walk past the digipak and find that young lady on the front of the digipak attractive and look into the red lipstick as a lust figure rather than romance and may gain interest to the song and artist in that way.

This is the front cover of RIHANNA'S album, as you can see the idea of the red lips is what we want, it stands it very clearly as it a bold bright colour.
