The purpose of a promo music video would be to entertain people. It might show the story through the lyrics or use a form of ex[pression of the artist. Other reasons to make a music video is for the artist to promte their videos, advertisement which adds value on to their song. Draws attention to the music, illustrates the song, may appeal to a visual audience.
Everyone loves music vidoes, it markets an image, persudes the ausience to buy their CD or download it.
Raises the audience's awareness or profile of the artist or group.
To make an artistic STATEMENT...eg Talking Heads 'Once in a alife time'
To make a product placement...eg Christina Aguillera made her on perfume (Not myself tonight) Her song invloved her perfume, which might have persuaded people to buy the perfume not to mention her CD
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