Critical Therory

Audience Theory

There are three theories of audiences that we can apply to help us understanding about the relationship between texts ann audience.


1. The effect model or the Hypodermic Model. (Way of describing what might happen)
2. The uses and graphications models. (To satisfy needs)
3. Reception Theory.


Why do audience choose to consume certain texts?

• Boredom
• Interested
• Popularity

How do they consume text?

• Internet
• Social Networks
• TV
• Magazines

What happens when they consume the text?

Model of the media
Text...Audience

• Film
• Advert
• Newspaper
• Website
• Computer games
• Magazines
• Radio

The institutions consume the text
For example instutions such as:

• Youtube
• Paramount
• Disney
• Sony
• Warner Brothers
• BBC
• MTV
• Cinemas(Cinewrold, Odeon,Vue etc

The roles of the institution:

• Advertise
• Promote
• Produce
• Distribute
• Exhibit
• The Link btween the INSTITUTION and TEXT is FINICIAL TRANSACTION